Here we are at shop.org, looking for the latest and greatest efforts at success. I'll post on topics that are covered in sessions as well as take a spin around the vendor floor to glean the latest and greatest. Of course, I won't be able to resist giving a little opinion now and then.
The buzz so far? Multichannel... I think this represents progress.
There's a lot of people here - both vendors and clients. The view on the trade show floor is one of cautious optimism. People are beginning to see an uptick in business after what has been a pretty brutal year so far. Everyone is looking forward to a stronger 4th quarter. Or - as one person put it - flat is the new up.
The biggest impediment to business is not smaller budgets, but indecision. Clients have been especially risk adverse. They're not saying no, but they're not saying yes. While indecision can lead to budget being taken away, there's still money to be spent. No one is predicting a gangbusters 4th quarter, but people are beginning to see the light at the end of the tunnel. Let's just hope it's not a train...